Moms Prove Motherhood the Ultimate Marathon During Nationwide Event.

Wheat Foods Council partners with seeMOMMYrun to establish world record during "Mom, the Everyday Athlete" run/walk

PARKER, Colo. -- On Saturday, May 19, moms across America will unite, attempting to set a world record during the first "Mom, the Everyday Athlete" nationwide run/walk, conceived

"This free event is for moms everywhere and it celebrates their inner athletes, no matter what their fitness level," says Marcia Scheideman M.S., R.D., president of the Wheat Foods Council. "The online tools we've created in conjunction with this event educate moms about applying good nutrition and exercise to their daily lives so they may improve their overall health."

SeeMOMMYrun, an organization that enables moms to join or begin walking or running groups in their hometown, has made this event possible on a national scale. "In addition to running and walking groups, we want these moms to form support networks that provide encouragement and motivation as they set out to achieve a healthier lifestyle," says Andrea Vincent, founder of seeMOMMYrun and mother of two. "My organization is committed to bringing moms together to get fit, so we are proud to partner with the Wheat Foods Council on their 'Mom, the Everyday Athlete' program."

Following is a step-by-step overview of how the event works:

* Moms register for the event at the Wheat Foods Council site, www.wheatfoods.org, where they can access nutrition and fitness training materials.

* The site works in tandem with seeMOMMYrun where moms locate or begin a running/walking group in their area.

* Participants use seeMOMMYrun to communicate and schedule their run/walk at a place and time convenient for them on the day of the event.

* Moms use a pedometer, provided to them following registration, to track their steps during the event.

* They then enter their total into a step counter, located at www.wheatfoods.org, by midnight on the day of the run/walk.

* The total number of all steps taken on that day is submitted for world record consideration in the new category of "most steps taken by moms in one day."

"Mom, the Everyday Athlete" nutrition and fitness materials, created by registered dietitians and certified athletic trainers, enable moms to prepare for the event and maximize their overall health and stamina. Following is an overview of the available resources located at www.wheatfoods.org:

Nutrition

* Healthy diet - customized nutrition information for moms at three different life stages (pregnant mom, mom with young children and empty nester mom) includes a sample dietary plan, grocery list and recipes.

* Pre-workout fuel - tips for fueling up with carbohydrate-rich snacks and water to physically and mentally prepare the body for an exercise session. Whole and enriched grain foods are a premier source of carbohydrates, the body's preferred source of energy, and contain B vitamins, which help the body convert food to energy.

* Pasta party - pasta party planning ideas and recipes enable moms to get together with their group the night before and maximize their performance during the run/walk.

Fitness

* Activity level - moms can determine their current level of daily activity with a simple quiz and a daily steps formula as well as set goals to reach their ideal level.

* Step tracker - a downloadable step tracker enables moms to track progress and set goals on an ongoing basis.

The total number of steps taken during the "Mom, the Everyday Athlete" nationwide run/walk will be posted at www.wheatfoods.org on Sunday, May 20, the day following the event.

About the Wheat Foods Council and "Mom, the Everyday Athlete"

The Wheat Foods Council is a nonprofit organization formed in 1972 to help increase public

awareness of grains, complex carbohydrates, and fiber as essential components of a healthful

diet. The Council is supported voluntarily by wheat producers, millers,

bakers, and related

industries. Introduced in early 2006, the Wheat Foods Council's "Mom, the Everyday Athlete" program recognizes moms of all ages and stages as "everyday athletes" and empowers them to make nutrition and activity choices that will maximize their health and stamina.

About seeMOMMYrun

Founded in 2004 by Andrea Vincent, seeMOMMYrun is a free online resource that helps moms throughout the country find or start running or walking groups convenient to their time constraints, physical abilities and geographic needs. The nonprofit organization has a membership of nearly 20,000 moms located across the country. Information is available at www.seeMOMMYrun.com.