Canadian Couple Choose "The World's Toughest ATVs" for Cross-Continent Quadtrek.

Polaris Sportsman X2 800s will carry couple from Canada to Mexico in 10 months

MINNEAPOLIS -- During a camping trip in Utah in 2000, Marc Joinville and France Labonte discovered an ATV trail that ran lengthwise through the state of Utah. Their finding

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"There are so many extraordinary places to discover, to explore and life is so short," said Joinville. "We felt using quads would enable us to have access to remote places and give us the opportunity to enjoy incredible scenery."

Owners of Polaris ATVs, Joinville contacted Polaris regarding their idea to ride cross-continent and the maker of "The World's Toughest ATVs" provided them with two new Sportsman X2 800 ATVs, parts and clothing. Polaris Sportsman ATVs are known for their legendary ride which will come in handy during the 10-month trek.

"When Joinville contacted us about their idea to travel across the continent, there was no doubt they would be riding 'The World's Toughest ATVs,'" said Jeff LeFever, marketing manager for Polaris ATVs. "The Sportsman X2 800 is the most capable and most versatile ATV in the industry, making it the perfect machine for the varying terrain and extreme demands the couple will put on their ATVs."

Joinville and Labonte will depart from British Columbia, Canada on July 7. Their "Quadtrek" journey will take them through Montana, Idaho, Wyoming, Utah, Arizona and down the Baja peninsula, ending in Cabo San Lucas, Mexico. They will live with the basics, camping and living in the wild for 10 months and carrying everything they need in a trailer behind one of the ATVs. Quadtrek will be documented at http://www.polarisindustries.com/en-US/Vehicles/EventsAndTours/ 2007ATVDiaries (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) which will include updates on their journey and pictures.

About Polaris

With annual 2006 sales of $1.7 Billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.