SALT LAKE CITY -- mediaFORGE, a leading provider of media-rich, viral Web technology, announced today that Cobalt Communications Group, a Salt Lake City-based marketing services firm, has entered into an agreement to acquire the assets of mediaFORGE's commercial interactive business. mediaFORGE will continue to operate its remaining community and technology businesses.

"The growth of the commercial interactive business has allowed it to continue as a viable standalone entity," said Tony Zito, president of mediaFORGE. "This acquisition will allow that growth to continue. It allows mediaFORGE to focus on its core competencies in the technology and online community sectors, without sacrificing the quality and ingenuity that our commercial clients have come to expect. Clients can expect to see a very smooth transition."

Under terms of the agreement, Cobalt will control the commercial interactive business assets, which includes mediaFORGE's Wrap[TM] technology solutions. mediaFORGE will continue to develop and grow its Widget distribution technology, Nume.com video playlist community and expand its video Wrapplet[TM] technology into additional properties.

"This is a great growth opportunity for us," said Tricia McGarry, president of Cobalt Communications Group. "It provides us with an opportunity to not only provide our clients with cutting-edge marketing and communications strategy, but with the next-generation technology that mediaFORGE has developed to execute that strategy in the interactive space."

About mediaFORGE

mediaFORGE is the developer of a proprietary Widget distribution technology, the social networking site Nume.com and offers a unique suite of consumer solutions in the online music and video social networking realm - including storing, organizing and sharing rich media files. More information is available at mediaFORGE.com

About Cobalt Communications Group

Cobalt Communications Group is a strategic marketing and communications firm, well-positioned at the forefront of growth in new media marketing opportunities for advertising agencies, major corporations, political campaigns and non-profit organizations. It serves the burgeoning market for viral marketing, content distribution and sales tools with unique technology solutions that help organizations monetize Web 2.0 technologies, user-generated media and media-rich messaging.