Coffee is Good for Chimps, Good for All.

Coffee Critics Give "Gombe Reserve" High Marks

WATERBURY, Vt. -- Kenneth Davids, editor of the independent Coffee Review, has awarded an outstanding and rare score of 90 to "Gombe Reserve--In Cooperation with the Jane Goodall Institute," a new coffee produced by Green Mountain Coffee Roasters,

At the same time, Gombe Reserve is described in the June, 2007 issue of Wine Spectator as having "a light touch, with a medium roast bringing out pretty, tropical fruit flavors followed by sweet caramel, all borne along by that East African acidity."

Gombe Reserve is the latest addition to Green Mountain Coffee Roasters' line of extremely rare, Special Reserve coffees. In his review, Kenneth Davids describes Gombe Reserve as having "crisp, complex dry berry notes (think blackberries and cedar) with deep, sweet undercurrents of honey and chocolate that emerge with particular clarity as the cup cools."

Like wine, coffee is judged on aroma, acidity, body, flavor and aftertaste on a 100-point scale. Connoisseurs look for a score of 80 or above, and a 90 is considered "outstanding." Coffee Review (www.CoffeeReview.com) is one of the most respected and widely read coffee publications in the world.

The beans for Gombe Reserve are grown by members of the Kalinzi Cooperative, a group of 2,700 small-scale farmers who live near Gombe National Park in Tanzania. The park is the site of Dr. Goodall's groundbreaking research into chimp behavior.

Just outside the park, social and economic pressures are closing in. A burgeoning human population struggling to survive has effectively deforested the land all around Gombe National Park. Trees are cut down for firewood, or to make room for agriculture. The Jane Goodall Institute (JGI) works with villages on community-centered conservation initiatives designed to improve local livelihoods and promote conservation.

Because coffee beans thrive under the shade of a forest canopy, they grow in harmony with the chimp's habitat. Coffee farming gives farmers an incentive to preserve the forest, and a chance to improve their quality of life. With technical and marketing assistance from JGI, the farmers are receiving record prices for their beans.

"Gombe Reserve--In Cooperation with the Jane Goodall Institute" is available on the Web at www.GreenMountainCoffee.com/Gombe. The 12-oz. bag sells for $17.95.

About the Jane Goodall Institute

Founded in 1977, the Jane Goodall Institute continues Dr. Goodall's pioneering research on chimpanzee behavior--research that transformed scientific perceptions of the relationship between humans and animals. Today, the Institute is a global leader in the effort to protect chimpanzees and their habitats. It also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, as well as the Roots & Shoots education program for youth, which has groups in more than 95 countries.

About Green Mountain Coffee Roasters

Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees and successful business practices. The Company sells more than 100 high-quality selections, including Fair Trade Certified[TM] and organic coffees under the Green Mountain Coffee Roasters[R] and Newman's Own[R] Organics brands. While the majority of the Company's revenue is derived from its wholesale, direct mail, and e-commerce operations (www.GreenMountainCoffee.com), it also owns Keurig Incorporated, a pioneer and leading manufacturer of gourmet single-cup brewing systems. Green Mountain Coffee Roasters has been ranked No. 1 on the list of "100 Best Corporate Citizens" for the past two years, and has been recognized repeatedly by Forbes, Fortune Small Business, and the Society of Human Resource Management as an innovative, high-growth, socially responsible company.