Cameron Hughes Wine First to Deliver 100 Percent Carbon Neutral Wines.

Value-Driven Brand Announces CarbonFree[TM] Program Participation

SAN FRANCISCO -- Employing a no-frills business model, Cameron Hughes Wine is gaining a reputation for delivering the best value in the industry. Since launching the brand in 2004, the maverick negociant has sniffed out

"Cameron Hughes Wine is about delivering excellent wine at value prices," says Hughes. "But we rely heavily on shipping to receive wines from around the globe and make customer deliveries across the country. If we break out the "true" cost, shouldn't that be factored into the equation?"

Hughes began investigating the label's carbon footprint. "You can get pretty worked up about this kind of stuff, or you can do something about it," Hughes remarked. "We made a commitment to be as innovative as possible - taking advantage of every opportunity to control costs. This is merely an extension of that - and it's an easy choice."

Partnering with the CarbonFund.org Foundation, a non-profit organization dedicated to the education and promotion of useful solutions to stop global warming, all of the company's emissions as a result of office use, travel, freight and shipping activities were tallied and then offset by supporting climate-friendly (renewable energy, energy efficiency and reforestation projects), making Cameron Hughes Wine the first negociant to be 100 percent carbon neutral.

"The wine industry's activities - in particular shipping emissions, have a real impact on the environment; and as a responsible corporate citizen, Cameron Hughes Wine is committing to make a difference," said Eric Carlson, Executive Director of CarbonFund.org. "Carbonfund.org is thrilled to partner with Cameron Hughes Wine to help offset their carbon emissions and make environmental awareness a part of their brand's core value."

"Signing on with Carbonfree[TM] is one of the easiest business decisions we've ever made," notes Hughes. "We're staking our reputation on delivering a great product for a great value - and what could be more valuable than protecting the people and places we love. To steal from another innovator, just do it!"

To learn more about the work of Carbonfund.org, visit http://www.carbonfund.org.

About Cameron Hughes Wine

With an ever-expanding following of devotees cultivated through savvy online marketing, word-of-mouth and old-fashioned sales demos, Cameron Hughes Wine is the eponymous brainchild of a 35-year-old San Francisco entrepreneur who's shaking up the industry and attracting a new generation of wine aficionados. Hughes turned his penchant for low-cost premium wines into an $8 million business with no inventory or equipment. To learn more about Cameron Hughes Wine visit http://www.chwine.com.

About Carbonfund.org

Carbonfund.org (http://www.carbonfund.org) reduces the threat of climate change by making it easy and affordable for any individual or business to reduce their carbon footprint and support climate-friendly projects. With its easy-to-use calculator, low offset cost per ton of CO2, and certified offset projects, Carbonfund.org is proving that anyone can reduce their impact on climate change easily and efficiently. Carbonfund.org is a 501(c)(3) non-profit business, and a member of the Chicago Climate Exchange and Ceres. Carbonfund.org has over 150 corporate and non-profit partners, including Dell, the National Wildlife Federation, Lancome, the Calvert Group and Working Assets.