Smart Circle International(TM) Launches Breakthrough Marketing Program for Home Improvement...

Community Marketing Leader Supports Growth of $300 Billion Home Improvement Industry Through Face-to-Face Lead Generation Approach

DALLAS -- Worldwide referral marketing leader, Smart Circle International[TM], announces the launch of a breakthrough lead generation program designed to help

home improvement companies maintain a more productive business while supporting future growth. Despite its position as the fastest growing industry of the 21st century, the home improvement sector has desperately sought new ways to secure customer leads in the wake of tighter restrictions on previous marketing methods. In response, Smart Circle International pioneered a program that secures quality leads for dealers through a unique door-to-door community canvassing strategy.

As an established consumer brand in business for nearly 20 years, The Smart Circle's alternative marketing approach has allowed businesses, from major restaurant chains to sports teams, to increase traffic and customer loyalty. Now it's helping home improvement businesses grow and flourish at a time when restrictions such as the "Do Not Call" list have been hitting them the hardest.

"Based on my experience and contact with hundreds of home improvement companies, the number one challenge in the industry today is getting quality leads in a cost-effective manner," says Rick Grosso, long-time home improvement business trainer and consultant. "And, with the advent of the 'Do Not Call' list, the industry's primary source of lead generation has weakened. But, The Smart Circle's program has created a way to make up that loss in a more professional and efficient way."

The Smart Circle's far-reaching field teams provide home improvement companies with the ability to outsource lead generation more cost-effectively. Now they can better target new and potential clients by utilizing the expertise of a business whose core competence is focused on bringing a client's product or service directly to the customer, face-to-face. Building upon an already extensive client portfolio of internationally-known brands, such as Pizza Hut, Hilton Hotels, and the New York Yankees, construction and remodeling companies across the U.S. can now tap into The Smart Circle's professional marketing services to grow their business.

HOW IT WORKS

The Smart Circle speaks directly to homeowners in communities across the country via its network of professional field Distributors. These dedicated field teams approach homeowners with a simple offer of a free estimate on a variety of home improvement services, ranging from window installation to professional paint services. After securing interest, Distributors connect the potential customer directly to their client's customer care representative to collect more information. The Smart Circle's job is complete once they've secured a definitive date and time for the first appointment.