Grocers' Sales of Non-Food Merchandise are up 11.8%.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c57611) has announced the addition of "Non-foods in Grocery Multiples in the United Kingdom 2007" to their offering.

Grocers' sales of non-food merchandise have continued to rocket in the past year, up 11.8% to PS18.7 billion according to our estimates, making this one of the most dynamic market segments in retail. Sainsbury's is targeting the clothing and footwear market with its TU range, while Asda has launched furniture and Tesco has set up its Direct catalogue business, taking on Argos in general merchandise from electricals to sofas.

Despite this continuing boom, the supermarkets also face challenges for the future. Among them are how they can overcome the increasing limitations on out-of-town store expansion and the potential impact of the Competition Commission inquiry into the grocery market on non-foods.

Areas covered:

* Market in Brief

* Internal Market Environment

* Broader Market Environment

* The Market in Context

* Strengths and Weaknesses in the Market

* Retail Competitor Analysis

* Retailer Profiles

Companies mentioned:

* Tesco

* Asda

* Sainsbury's

* Morrisons

* Waitrose

* Somerfield

For more information visit http://www.researchandmarkets.com/reports/c57611