New Report Analyses the Current Make-Up and Dynamics of the UK Long-Haul Holiday Market, Past,...

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c57616) has announced the addition of Long-haul Holidays in the United Kingdom 2007 to their offering.

The package industry is in crisis with millions of holidaymakers exploiting the power of the Internet

Many package operators and travel agencies are seeking to diversify into products such as long-haul which enable them to add greater value for the customer. Long-haul is a growing market, up by around 28% over the past five years, compared to 19% for all overseas holidays. More consumers are growing familiar with frequent European travel and crave the "hit" of new holiday experiences.

But will long-haul travellers remain loyal to the package industry any more than short haul? What kind of long-haul products are most likely to succeed? Can their ever be a "mass market" in long-haul travel, or is it an elitist pursuit?

This report investigates these issues and analyses the current make-up and dynamics of the UK long-haul holiday market, past, present and future; investigating the core trends in supply, consumer trends and new developments impacting on the marketplace.

Content Outline:

Issues in the Market

Definitions

Abbreviations

Market In Brief

Outperforming market

Jaded travellers up the ante

Long-haul to the rescue

DIY long-haul

Boomers are up for it

Status symbols

Going east and south

Lap of luxury

Sleeping giants awake

Consolidation

Recipe for success

Internal Market Environment

Broader Market Environment

Competitive Context

Market Size and Forecast

Segment Performance

Companies and Products

Long-haul Holidays Taken

Long-haul Targeting Opportunities

Demographic analysis

Companies Mentioned:

* Bales Worldwide

* Cosmos

* First Choice Holidays

* Kuoni

* MyTravel

* Thomas Cook

* Trailfinders

* TUI UK/Thomson

* Virgin Holidays

For more information visit http://www.researchandmarkets.com/reports/c57616