NEA Invests $3.8 Million in Teracent.

New Approach to Online Advertising Platform to Rival Current Approaches

MENLO PARK, Calif. -- New Enterprise Associates (NEA) has invested $3.8 million in Foster City, California-based Teracent, an online advertising platform company. As a result of this Series A financing, NEA General

"Online advertising platforms are experiencing rapid change, and Teracent's approach can make a big difference to companies' bottom lines," said Krishna "Kittu" Kolluri, General Partner. "We are impressed with this team and their technology and look forward to the market opportunities this represents."

Teracent is an online advertising network that generates top advertising revenue for publishers by finding popular product advertisements to show on their web sites. Teracent's learning-based technology was developed by an experienced team of engineers, scientists and marketers from Inktomi, Intuit, and University of California at Berkeley. The company is currently in beta with its advertising service.

"We're very excited about the approach we're taking with our company and the leadership that NEA brings," said Vikas Jha, Teracent's CEO. "Kittu and Peter will be a great addition to the Board and we look forward to tapping into their extensive network of resources."

About Teracent

Teracent, founded in 2006 and headquartered in Foster City, California, is building a next generation consumer product merchandising ad network for the Internet. Instead of relying on old technologies such as content analysis, the backend analysis at Teracent learns what is popular at that moment, at what price, readies those offers and delivers them to its ad network. Teracent provides its solution to web publishers seeking higher advertising revenue. The company is funded by New Enterprise Associates. For more information, please visit www.teracent.com.

About NEA

New Enterprise Associates (NEA) is a leading venture capital firm focused on helping entrepreneurs create and build major new enterprises that use technology to improve the way we live, work and play. Since its founding in 1978, the firm has followed the same core principles: supporting its entrepreneurs, providing an excellent return to its limited partners and practicing its profession with the highest standards and respect. NEA focuses on investments at all stages of a company's development, from seed-stage through IPO. With approximately $8.5 billion in committed capital, NEA's experienced management team has invested in over 550 companies, of which more than 155 have gone public and more than 220 have been acquired. NEA has US offices in Reston, Virginia, Menlo Park, California and Baltimore, Maryland. In addition, New Enterprise Associates (India) Pvt. Ltd. has an office in Bangalore, India and New Enterprise Associates (Beijing) Ltd. has offices in Beijing and Shanghai China. For additional information, visit www.nea.com.