Gain Essential Insight into Today's Dynamic & Lucrative Women's Marketplace.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c53366) has announced the addition of All About Women Consumers 2007 to their offering.

Develop Relevant Marketing Strategies

This comprehensive annual almanac gives you a subject-by-subject overview

You'll discover concise summaries and topline findings of major research studies; articles detailing how different industry sectors target women; and gain essential insight into today's dynamic and lucrative women's marketplace.

From advertising to arts & entertainment O demographics to design & packaging O family to finance O salaried women to sports O technology to travel, you get 24 detailed chapters drawn from literally hundreds of sources.

All About Women Consumers gives you a complete overview of women's lives, helping you understand what motivates them, what frustrates them and what their needs are. With AAWC you will discover how to:

- Attract more women to your products, services and programs;

- Improve the way you allocate your marketing resources; and

- Telegraph your message in a style relevant to today's woman!

Discover 5 Fundamental Truths About Marketing To Women

"All About Women Consumers, 2007 Edition" is the one reference work you need when crafting new product, service, advertising & marketing campaigns. With "All About Women Consumers" you'll find the statistics, case studies, industry sector analysis and contacts you need to put these 5 fundamental truths to work for you:

1. Harness organic word-of-mouth and you gain access to women's all-powerful family and friends networks. Home in on the most powerful marketing tool at your disposal so you become ingrained in women's social networking process.

2. Provide women with relevant information and they'll be your most loyal repeat customers. Extensive research data and scores of case studies focus you on customer service.

3. Give women the gift of time and watch your cache climb. Discover the importance of girls nights out, girlfriend and mother/daughter vacations, and do-it-yourself projects so you can meet women's urgent need for "me-time."

4. Use real women in your advertising and marketing to build credibility -- and sales. Recognize boomer women as healthy, active, and vibrant -- and portray teens with a variety of un-model-like body types and features to win their confidence and spending power.

5. Identify the women who aspire to a luxury lifestyle, and have the discretionary income to enjoy it. Women own majority stakes in half of the privately held businesses in the U.S. and become millionaires younger than men. Find out how to pinpoint these aspirational consumers so you can target your messages to them early, as their tastes develop.

Topics Covered

Introduction

Editors' Letters

Advertising & Marketing

Automotive

Boomers Plus

Business

Clothing, Footwear & Accessories

Consumer Spending

Education

Entertainment/Media

Family

Finance

Food & Beverages

Health & Beauty Aids

Health/Healthcare

Home

Human Behavior

Leisure

Online

Opinion

Retail/Service Sector

Sports

Technology

Travel/Tourism

Work

Youth

Index

For more information visit http://www.researchandmarkets.com/reports/c53366.