Ancient Ideas Form Core of New Management Book.

3i Infotech CEO V. Srinivasan applies Indian wisdom more than 2000 years old to modern corporate environment

EDISON, N.J. -- Accomplished corporate veteran and manager Venkatraman Srinivasan released a book on management and leadership aimed at current and aspiring business professionals.

The Thirukural is a treatise that examines the fundamentals of human thought and behavior to provide valuable business insights. Alongside the widely translated ancient book, Srinivasan's "New Age Management Philosophy from Ancient Indian Wisdom" offers today's manager simple advice on how to effectively lead in modern day corporate scenarios. The author also incorporates parallel thoughts from contemporary management gurus, further demonstrating the Thirukural's timeless wisdom.

Managing director and CEO of 3i Infotech, a global provider of IT solutions and services, Srinivasan has made the company a technology leader in the span of just six years. With over 3,500 employees and over 500 customers in 50 countries across 5 continents, Srinivasan credits the Thirukural's techniques, codified within his management book, for 3i Infotech's rapid growth.

"Srinivasan has bridged the 'notional' divide between ancient Indian wisdom and current management thinking," said N.R. Narayanamurthy, Chairman at Infosys Technologies. "The convergence of current management thought with ancient Indian wisdom leads one to believe that while the competitive landscape changes incessantly, the primary ingredients for lasting success fundamentally remain the same. In this context, the book effectively seeds ideas for 'Corporate Introspection' and associated action that lead to effective learning," added Narayanamurthy.

"As head of a successful company, Srinivasan's view on management is based on practical knowledge of business conduct," said K.V. Kamath, managing director and CEO of ICICI Bank, India's first NYSE listed company. "His text is a remarkable attempt to distill ancient wisdom into easily understandable concepts for modern managers." Kamath also said.

More information about the book "New Age Management Philosophy from Ancient Indian Wisdom" is available at http://www.vsrinivasan.com/.

About the Author

V. Srinivasan is the managing director and chief executive officer of 3i Infotech Ltd. In his role, he combines a comprehensive mix of academic qualifications and professional experience. He is a graduate in Mathematics from Madras University and secured the First Rank in the university. Apart from being a rank holder in the Chartered Accountancy (equivalent to CPA) examination, he is also a qualified cost accountant and a company secretary. He has also attended the Executive Development Program at the Kellogg School of Management in Chicago, USA, meant for aspiring top executives. Having traveled widely around the world, he has a deep understanding of global business issues and has served on the board of several companies.

About 3i Infotech

3i Infotech (www.3i-infotech.com) provides information technology solutions through its range of solutions for banking, insurance, capital markets, mutual funds, e-governance, manufacturing and retail & distribution. It is one of India's top 4 software product companies. The company is SEI CMMI Level 5-compliant for its Software Services and the company is ISO 9001:2000 certified for its Infrastructure and Business Process Outsourcing Services.

Using its domain knowledge and through continuous investment in technologies, 3i Infotech Limited helps corporations in their businesses through its expertise in enterprise-class software solutions, software services, information security consulting, system integration services, IT infrastructure and disaster recovery solutions. 3i Infotech serves customers in 45 countries and has a presence across 5 continents.

(a) Source: Dataquest Special Issue (July 15, 2006)