ROCHESTER, N.Y. -- Adult women show a strong awareness of the threat of breast cancer, but many still are failing to take the suggested preventative health measures to detect the disease at its earliest stages when it is most treatable. In fact, nearly half (49.6 percent) of women aged 40 and older
A large percentage of women indicate they are aware of the significant threat breast cancer poses and the frequency with which they should receive a mammogram examination, but cite a number of reasons as why they do not.
More than 37 percent of women say they do not know how often they should have a mammogram based on their age and risk level. Of those that do know how often they should have a mammogram examination, 32 percent said they do not follow the recommended timeframes. The biggest reasons for not following these recommendations include lack of medical insurance (19 percent), followed by not considering it a high priority (15 percent) and not believing they are at risk (12 percent).
"Regular screening is important, and these data suggest that there is a significant gap between the recognized threat of breast cancer and actually getting annual mammograms," said Dr. Richard Hirsh, Staff Radiologist at Summa Health System and Assistant Professor of Radiology at North Eastern Ohio Universities College of Medicine.
"It is important that the health care professionals understand that uncertainty about how frequently women should get mammograms may contribute to irregular screening, and take steps to be sure their patients are informed about the importance of annual mammograms."
The survey also revealed that 37 percent of women perceive technology to be the number one factor in receiving a high quality mammogram and that 59 percent of women said they would be willing to travel a further distance for a digital exam, even though digital mammography technology has not been shown to offer an advantage over conventional mammography for women with average breast density.
"The single most important factor in reaping the benefits from mammography screening," explains Dr. Hirsh, "is that women receive regular, annual mammograms. This is more important than the particular technology used."
Dr. Hirsh is also President and Founder of Radiology Mammography International, a non-profit organization dedicated to supporting the mammography and breast cancer education needs of developing and underserved regions all around the world.
About Kodak's Health Group
Kodak's Health Group, with 2006 revenues of almost $2.5 billion, is a world leader in advanced imaging products, services and IT solutions for the medical and dental professions; molecular imaging systems for the life science research and drug discovery/development market segments; and x-ray film and digital x-ray products for the non-destructive testing market.
Kodak recently entered into an agreement to sell the Health Group to a subsidiary of Onex Corporation, Toronto, Canada. With consolidated revenues of almost $20 billion, Onex, which owns companies in a range of industries, has a significant and rapidly growing group of healthcare companies. Subject to regulatory and other approvals, it is anticipated that the sale will close in the first half of 2007. At that time, the Health Group will become a standalone company that will operate as Carestream Health, Inc.
For more information about the Health Group, contact your Kodak representative or visit www.kodak.com/go/health.
Editor's Note: To view the full survey results or to interview a Kodak executive regarding this study, please contact Michael Kaplan at 617-758-4156 or kaplan@famapr.com. For more information about Radiology Mammography International, please visit www.radiologymammography.org.