Emergen-C Continues Founder's Legacy Through Support for Community Program Targeting Healthy...

FOOTHILL RANCH, Calif. -- Alacer Corp., makers of Emergen-C, announces a briefing scheduled for Friday, January 19(th), that will celebrate the legacy of their Founder, Jay Patrick; their newly opened production facility and headquarters in Orange County; and their support of the community through

The presentation will focus on Alacer's formation, development, evolution, and continued operation as a Southern California business for the past thirty-five (35) years which benefits the entire community and California. Alacer's flagship product, Emergen-C Vitamin C Drink Mix, was created in 1978 and this past year sold over 320 million packets in over 51,000 locations in the US and 10 countries and expanding daily.

Invitees will have the opportunity to tour the new facility; learn why Alacer chose to remain in California; and hear about its involvement in the community. "We have chosen to remain in Southern California, where Emergen-C has been manufactured since its creation," said Ron Fugate, Alacer's President and CEO, "and we are excited about the opportunity to partner with local businesses and organizations that share our vision of creating healthier and more energetic lives for the people of our community and of the world."

Alacer Corp. is headquartered in Foothill Ranch, California. The company develops and markets Emergen-C([R])domestically and internationally and annually produces 324 million packets of Emergen-C effervescent vitamin drink mix. Each packet of Emergen-C provides 1,000 mg of Vitamin C (in the form of mineral ascorbates) to support the immune system, B Vitamins for a non-caffeinated energy boost, and electrolytes for rehydration and replenishment. Emergen-C is available in 15 different varieties, including new Immune Defense Formula and functional versions focused on improving Joint Health, Bone Health, and Heart Health. Emergen-C is sold in 51,000 retail locations in the United States, including Wal-Mart, Target, Walgreens, CVS, Trader Joe's, Whole Foods, Wild Oats, GNC, and all fine health food, grocery, mass, and chain drug stores. For further information about Alacer, Emergen-C and other Alacer products, visit the web site at www.emergenc.com or call 800-854-0249.

What: Open House

When: January 19th, 2007 (Friday) 3:30 p.m. - 5:00 p.m.

Where: 80 Icon, Foothill Ranch, CA 92610

RSVP: Rachel Alvarez 949-454-3900 ext. 801