Light to Moderate Coffee Consumption Is Highest Among Respondents 65+, At 40% - Coffee In The...

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c48287) has announced the addition of Coffee in the United States to their offering.

This report covers coffee and coffee beverages sold for home consumption.

From the economics of international

coffee trade to the rise of coffeehouse culture, forces are moving the retail coffee market upscale. Traditional national brands are introducing premium line extensions in gourmet packaging. Private labels are obtaining supply from specialty roasters. Fair trade and sustainable claims appeal to a growing consumer base that makes its purchases with a sense of social responsibility, and are being used by the biggest food companies in the world as well as the niche producers. Small and medium brands reference the best of the coffeehouse culture.

Long-standing health concerns associated with caffeine consumption seem to be diminishing, offset by well-publicized medical studies showing antioxidant and other health benefits. More than half of consumers report drinking only caffeinated coffee. Older populations tend to have a greater number of health issues, but this group still has the highest number users of traditional (non RTD) coffee. Light to moderate coffee consumption is highest among respondents 65+, at 40%. And younger consumers, those aged 18-24, are two-and-a-half to three times as likely to express a desire to give up coffee as respondents aged 65+.

In an overall retail market that has grown 16% from 2001-06, there has been some moves forward and some steps back as manufacturers try to offset and stem losses to out-of-home consumption at the ubiquitous coffee house.

This report clearly identifies the principal external factors driving or curtailing growth. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment.

Six years of specific sales data provide a factual and impartial presentation of the market as a whole. The report also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, a five-year forecast of U.S. retail sales is created, revealing potential opportunities for growth and product development.

Content Outline:

Introduction and Abbreviations

Introduction

Definition

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Coffee supply and production costs

Departing from tradition

Ground, whole bean, and RTD all increase

Starbucks settles in beyond the coffeehouse

Supermarket dominance, but focused growth in drug and mass channels

The consumer--rich in niches

Age

Types of coffee

Race/ethnicity

Regular or decaf

Social conscience and income

Drinking--when and where

Teens

A stable future

Market Drivers

Introduction: the coffee crisis

Fair trade and sustainable coffee reach premium products, major brands, and private label

The rise and rise of specialty coffee

Coffee competing with coffee shops, other out-of-home establishments as well as other beverages

Coffee shops and other out-of-home establishments

Other beverages

Soft drinks

Tea

Coffee consumption: older drinkers rise to the top

List of Figures

Forecast factors

Appendix: Trade Associations

Appendix: New Product Briefs

Companies Mentioned:

Procter & Gamble

Folgers

Millstone

Kraft Foods, Inc.

Maxwell House

General Foods International Coffee

Yuban

Starbucks

Nestle

Taster's Choice

Nescafe

Sara Lee Corporation

Hills Brothers

Chock full o'Nuts

MJB

Chase & Sanborn

Senseo

Eight O'Clock

Wal-Mart

For more information visit http://www.researchandmarkets.com/reports/c48287