Shaq Introduces His Game Plan to Help Defeat Childhood Obesity.

Miami Heat Superstar Shaquille O'Neal Teams up with Mighty Milk to Become Official Spokesperson

Shaq is Mighty Milk's "Mighty Man"

BENICIA, Calif. -- Shaquille O'Neal works hard on the basketball court. That's why he is a three-time NBA Finals MVP, a two-time NBA All-Star MVP

These choices include training hard, getting enough rest, eating correctly, which includes getting the right amount of nutrition, something that kids in America don't get enough of today. That's why the numbers associated with childhood obesity are staggering. The number of overweight children in the United States has nearly doubled since the late 1970's.

These statistics concern Shaquille and CytoSport[TM], maker of Mighty Milk Nutritional Drink[TM]. They are addressing them and have partnered to launch Mighty Milk Nutritional Drink, a healthy alternative that is packed with essential vitamins and minerals that can assist in a kid's healthy lifestyle.

"CytoSport and I will get the message out to kids, parents, schools and other guiding forces in kids' lives and help educate them about living a healthier lifestyle, such as eating well-balanced meals, exercising often, and about nutrition. Together, with a well-balanced diet and regular physical activity, Mighty Milk can help ensure that kids get the nutrition and energy they need," said Shaquille O'Neal, the Mighty Milk Mighty Man.

Recent studies show that 87 percent of today's kids have poor eating habits, which leads to childhood obesity; approximately 25 million kids are considered overweight-the most in history. Studies also show that once a kid is overweight he will become an overweight adult. Eighty percent of overweight teens are likely to become overweight adults. Overweight kids face health risks such as diabetes, high cholesterol, high blood pressure, even arthritis.

Times are different. We need Shaq and Mighty Milk.

"When I was a kid, we didn't have access to so many computer and video gamesOwe were more active (physical activity was everything for me). In addition, we didn't have jumbo meals, the super-sized sandwiches or the amount of candy and chips that are available today. We need to educate parents and teachers so they make the correct purchasing decisions. It's very important for the schools to get involved too, so they help kids lead a well-balanced life, which includes eating well-balanced meals," said Shaquille O'Neal.