Big Fish Games Launches Principal Network Partner Affiliate Program.

New Service Provides Significantly Greater Economic Rewards than Traditional Game Affiliate Programs

AMSTERDAM -- Big Fish Games, a leading developer and distributor of casual games, today announced the launch of the Principal Network Partner (PNP)

affiliate program (http://pnp.bigfishgames.com), an innovative new service designed to build long-term annuity revenue for Web site operators, game developers and product distributors. The PNP program is fundamentally different and offers superior financial return compared to traditional affiliate programs. The royalties paid to affiliates are based on the lifetime value of an ever-expanding network of customers, and the referrals those customers create through My Game Space, a social networking service offered by Big Fish Games for casual gamers. Participants in the PNP program benefit from Big Fish Games' industry-leading installed-base marketing and proven customer retention, which in 2006, drove Big Fish Games' customers to purchase an average of 9.2 games - more than four times the industry average.

"Our Principal Network Partner program is a powerful paradigm shift from what most people expect from a game affiliation program," said Paul Thelen, founder and CEO, Big Fish Games. "The affiliate acts as the customer acquisition lead, Big Fish Games functions as the marketing and customer retention engine, and the My Game Space program's network effect exponentially grows the affiliate's customer base. Partners benefit greatly from this program because every person they introduce to casual gaming becomes not only a potential customer, but also a marketing representative for them. Affiliates earn royalties not just from their customers, but also from their customers' ever expanding My Game Space networks."

Start a Referral Business and Watch it Grow

One early test partner, The Diamond Games, has already garnered significant financial rewards through their participation in the Principal Network Partner beta program. They became involved early in the consumer-focused My Game Space program (http://www.mygamespace.com/thediamondgames) and were recruited by Big Fish Games as an early beta test customer for the PNP program. The Diamond Games increased their monthly commissions from less than $1,000, which they had been earning with other traditional affiliate programs, to more than $12,000 by their fourth month in the PNP program.