Telelogic: Improve Product Innovation by Focusing on Requirements.

Aberdeen Group reports significant opportunities exist to improve product innovation

MALMO, Sweden & IRVINE, Calif. -- Telelogic (STO:TLOG), the leading provider of software solutions that align advanced systems and software development with business objectives, today announced that Aberdeen

The Aberdeen Group study, "The Product Portfolio Management Benchmark Report" identifies that the top actions needed to achieve product growth are "increasing fit of products to customers and market needs" and "increasing value of new products chosen." The report finds that while these actions are highly needed, most organizations participating in the study focus on project management functions.

"Most product failures are self-inflicted with poorly defined requirements or changing priorities as primary reasons for failure. These problems indicate a higher level issue than can be effectively solved by improving project execution and task management," says report author, Jim Brown, Aberdeen Vice President of Global Product Innovation and Engineering Research. "Without a common, trusted understanding of value, decisions become subjective. This, coupled with poorly defined decision criteria, allows inertia and politics to reign supreme."

The study participants also reported that the top two reasons for product failure can be traced to unclear or continually changing product definitions (42%) or a product that doesn't actually address market or customer needs (37%).

"Requirements-driven development places the focus on the customer's needs, allowing an organization to keep them foremost in the development process." said Anders Lidbeck, President and CEO, Telelogic. "Requirements are the common thread that links development with customers. As the Aberdeen Group report findings suggest, it's critical that companies make the right decisions about what requirements to address based on their customer and market value, and to ensure that they are fulfilled through development."

For a limited time, access the report at www.telelogic.com/AberdeenReport

About Aberdeen Group

Aberdeen Group, Inc. provides fact-based research and insights focused on the global, technology-driven value chain. Aberdeen's benchmarking, market and solution assessments, sales acceleration programs, and conferences support Global 5000 value chain and technology executives - and the solution providers who server them. For more information, visit www.Aberdeen Group.com or call 617-723-7890.