Ascendia Brands Launches 40oz Mr. Bubble(R).

HAMILTON, N.J. -- Ascendia Brands, Inc., (AMEX:ASB) announces the launch of Mr. Bubble[R] Extra Gentle for Sensitive Skin Bubble Bath, now in a value-sized 40oz container. Ascendia Brands is the national leading manufacturer of Bath Care products for adults and kids, including Mr. Bubble Bubble

Mr. Bubble Extra Gentle for Sensitive Skin Bubble Bath is the only children's bath product at retail that is fragrance-free, dye-free and tear-free. It was developed to address parents' top requested need for an extra gentle kids bath time experience without skin rashes or irritation - and just perfect for sensitive skin or eczema conditions. This unique formula delivers on that need while still providing a tub-load of bubbles that kids love for Big Bubblin' Fun[TM]. Since its introduction in 16oz in 2005, Mr. Bubble Extra Gentle for Sensitive Skin has quickly become the second most popular variety of Mr. Bubble, and the new larger 40oz container will add more value.

"Mr. Bubble Extra Gentle for Sensitive Skin Bubble Bath addresses a special skin care need among children that can be challenging for both parents and kids," said Elizabeth Houlihan, Vice President of Marketing and Product Development for Ascendia Brands Co., Inc. "This is the only children's bubble bath that does not sacrifice any of the fun, while still caring for sensitive skin."

Mr. Bubble, who "Makes Getting Clean Almost As Much Fun As Getting Dirty," is available in three fragrances: classic Original, sweet Watermelon and fruity Bubbleberry in 16oz flip-cap bottles. A value-sized 40oz Original variety is also available in a conveniently handled container.

Mr. Bubble products are available in the children's bath aisle at Wal-Mart, Walgreens, K-mart, Target and other leading food, drug and mass retailers.

About Ascendia Brands

Ascendia Brands, Inc. is a leader in the value and premium value segments of the health and beauty care products sector. In November 2005, Ascendia expanded its range of product offerings through the acquisition of a series of brands, including Baby Magic[R], Binaca[R], Mr. Bubble[R] and Ogilvie[R]. The company is headquartered in Hamilton, New Jersey, and operates two manufacturing facilities in Binghamton, New York, and Toronto, Canada. Visit http://www.ascendiabrands.com for additional information.

Certain statements contained herein may constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, 21E of the Exchange Act of 1934 and/or the Private Securities Litigation Reform Act of 1995. Such statements include, without limitation, statements regarding business plans, future regulatory environment and approval and, the Company's ability to comply with the rules and policies of independent regulatory agencies. Although the Company believes the statements contained herein to be accurate as of the date they were made, it can give no assurance that such expectations will prove to be correct. The Company undertakes no obligation to update these forward-looking statements.