60sec. With: Ellen Asmodeo-Giglio VP, Publisher Travel+Leisure

Q. Any big deals coming up? A. T+L is a growing brand, so with the extension of all the magazines, we will launch the World's Best Awards on [cable network] Fine Living. They're producing a one-hour special that will first air Aug. 1 based on T+L's World's Best editorial franchise. Advertisers will have opportunities to do in-book deals and TV spots. Q. What other franchise possibilities for T+L are you exploring? A. We're looking at different product lines, licensing Travel+Leisure furniture, spa products, cashmere travel blankets, martini shakers. Whatever travel experience you can take home with you. Q. The entire travel-mag category has done well in this year's first half. T+L's ad pages are up 4 percent to 836. Which advertisers are performing well, and which ones are presenting a challenge? A. We're seeing growth in the travel industry and the technology area. American fashion is strong, and a lot of the luxury goods are coming back. Automotive is probably going to be flat, and I think everyone is feeling the same thing, because there are less launches this year. Q. Why, this month, is your entire sales team conducting meetings in hotels? A. Well, it starts with an editorial platform, the June Hotels issue. [Editor in chief] Nancy [Novogrod] has expanded the issue to include 50 of the greatest hotel deals. The idea is to get our readers to travel to hotels during the month of June. So with that, we decided to motivate the sales team by offering them incentives to do all their meetings, lunches and drinks at hotels. Q. So who has more frequent-flyer points, you or Nancy? A. Nancy would say me. But I'd say we're pretty tied [laughs]. I don't even like to count the days I'm out. This is not a job—this is a lifestyle.