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The Programming Insider

By Marc Berman

Tuesday, October 10 2006
Published on AllBusiness.com

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Prime-Time Monday Ratings:
CBS Wins; NBC's Heroes Strong; Disappointing What About Brian Season-Opener on ABC

Monday 10/09/06
Metered Market Ratings

Household Rating/Share
CBS: 9.6/15, NBC: 8.6/13, ABC: 5.6/ 9, Fox: 3.5/ 5, CW: 2.0/ 3

-Percent Change From the Comparable Year-Ago Evening (Monday 10/10/05)
(*compared to the UPN's combination of One On One, All of Us, Girlfriends and Half & Half)
CBS: no change, NBC: - 3, CW: -31, ABC: -44, Fox: -64

Note: ABC aired Monday Night Football and Fox Game 5 of the American League Division Series (N.Y. Yankees at L.A. Angels) on the year-ago evening.

---------------

Fast National Results

-Total Viewers:
CBS: 14.41 million, NBC: 12.43, ABC: 7.58, Fox: 3.82, CW: 2.55

-Adults 18-49:
CBS: 4.8 rating/12 share, NBC: 4.7/12, ABC: 3.1/ 8, Fox: 1.3/ 3, CW: 1.0/ 3

---------------

-Yesterday's Winners:
Deal or No Deal (NBC), Two and a Half Men (CBS), Heroes (NBC), CSI: Miami (CBS)

-There May Be Hope Yet:
The Class (CBS)

-Could Be Better/Could Be Worse:
What About Brian (ABC)

-Yesterday's Losers (excluding repeats):
Studio 60 on the Sunset Strip (NBC)

---------------

-Ratings Breakdown:
CBS opened the week on a winning note, with a first-place finish in the overnights, total viewers and adults 18-49 courtesy of two shows in particular – Two and a Half Men and CSI: Miami. Flipping The Class with How I Met Your Mother gave The Class a minor boost and full retention out of its new lead-in, while How I Met Your Mother performed similarly to year-ago 8 p.m. occupant The King of Queens. Take a look at How I Met Your Mother versus The King of Queens, followed by The Class:

Monday 8:00 p.m.
10/09/06 – How I Met Your Mother
Overnights: 6.4/10 (#2), Viewers: 9.73 million (#2), A18-49: 3.6/10 (#2)

10/10/05 – The King of Queens
Overnights: 7.1/10 (#2); Viewers: 10.50 million (#2), A18-49: 3.5/ 9 (#2)

Percent Change:
Overnights: -10; Viewers: - 7; A18-49: + 3

----------

Monday 8:30 p.m. – The Class
Overnights: 6.4/ 9 (#2), Viewers: 10.05

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