Small Business Resources, Business Advice and Forms from AllBusiness.com
 

Enthusiast Mag Publisher Buys Yoga Journal

By Tony Case
Publication: Mediaweek
Date: Tuesday, September 5 2006
Enthusiast magazine publisher Active Interest Media of El Segundo, Calif., has acquired Yoga Journal, a multiplatform media company that includes a magazine, conferences, books and DVDs.

AIM chief operating officer Andy Clurman said Yoga Journal would be part of the

company's Healthy Living Group, including the titles Vegetarian Times, Better Nutrition and Optimum Wellness. Former Yoga Journal CEO John Abbott remains executive director. New York media investment banking firm Jordan, Edmiston Group brokered the transaction.

In addition, make sure to read these articles:

  • Strategy X in Final Negotiations for Training...
  • HARRISON, Maine -- Strategy X Inc. (PINK SHEETS:SGXI), global risk mitigation specialist, is pleased to announce the advanced progress and final stages of negotiations ......
  • Inside Media - September 11, 2006
  • CBS Allies With Potential Foe TiVo ......
  • Wild Oats Markets to Launch Custom Consumer...
  • Premiere January 2007 Issue to Feature Delicious Winter Recipes, Tips for Eating Well for Healthy Aging and More BOULDER, Colo. -- Wild Oats Markets, Inc....
  • By the Numbers
  • Like many other popular trends, yoga's once religious following became mainstream after celebrities began touting the benefits of low-impact exercise and sporting comfortable, loose-fitting yoga ......
  • How to Contact the Experts
  • For information about book and tape programs from Jerilyn Ross and The Ross Center, readers can visit www.rosscenter.com and click on "self help-resources," or call ......
  • Change Your Life
  • Tactics for achieving more balance: Energizing your mornings ......
  • Strategy: Basis Soap Cleanses Agency Roster;...
  • Looking to maximize a limited marketing budget without minimizing consumer presence, Beiersdorf's upcoming efforts for its Basis brand of bar soap and facial cleansers will ......
  • Volvic Brand Re-launch Highlights Volcanic Origin
  • In support of the ongoing re-launch of Volvic Natural Spring Water, AMI Imports, LLC, announced the introduction of a new advertising campaign and user-friendly Web ......
  • Art & Commerce: Ohm No!
  • Nike is counting on the "yoga nistas." You know the type: upwardly mobile women who practice yoga in order to attain inner peace and firmer ......
  • Between Raw and Rendered
  • Artist Bonnie Hofkin combines her knowledge of anatomy and love of Old Master techniques to create dynamic medical illustrations and oil paintings.
  • Wake-up Call
  • Whenever I'm at the checkout in a supermarket—either at my home base in New York or in another city during one of my frequent business ......
  • A Well-Rounded Blend
  • "Ancient" tea, technology team up to promote from within.
  • A New Pose
  • With instructors now endorsing everything from milk to minivans, and fashion brands buying into the marketplace, there's a lot more to yoga these days than ......
  • Yoga Helps Revitalize Fitness Video
  • After years of heading south, the beleaguered fitness category is heading in a new direction: East.
  • Yoga Becomes Big Business
  • Americans spend $2.95 billion a year on yoga classes and products, including equipment, clothing, vacations and media (such as DVDs, videos, books and magazines), according ......