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Publication: Mediaweek

Tuesday, September 5 2006

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Enthusiast Mag Publisher Buys Yoga Journal

By Tony Case

Tuesday, September 5 2006

Published on AllBusiness.com

Enthusiast magazine publisher Active Interest Media of El Segundo, Calif., has acquired Yoga Journal, a multiplatform media company that includes a magazine, conferences, books and DVDs.

AIM chief operating officer Andy Clurman said Yoga Journal would be part of the company's Healthy Living Group, including the titles Vegetarian Times, Better Nutrition and Optimum Wellness. Former Yoga Journal CEO John Abbott remains executive director. New York media investment banking firm Jordan, Edmiston Group brokered the transaction.

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