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Publication: Mediaweek

Wednesday, January 18 2006

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Nick Launches New Game of the Week

By Mike Shields

Wednesday, January 18 2006

Published on AllBusiness.com

Nickelodeon has launched a weekly series of free online games tied to its various kids properties.

A different "New Game of the Week" will appear on Nick.com each Friday throughout 2006. The various games will be built around the network's popular series, such as Jimmy Neutron: Boy Genius and SpongeBob SquarePants.

The first Game of the Week, Jimmy-Timmy: Co-Pilot Chaos launched on Jan. 6, and this past Friday saw the launch of Avatar: Fortress Fight. The games are sponsored by advertisers, such as Playmates Toys' Amazing Amanda.

According to Nickelodeon, there were more than 1 billion game plays on Nick.com last year and more than 500 million plays on Nickjr.com.

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