Insert, national ad spending up in June

Ads for office supply stores and books and stationery stores led a slight increase in June newspaper advertising spending, according to exclusive E&P/CMR monthly indices.
Insert spending by office supply stores was up 45% in June vs. the same year-earlier period. Spending on inserts was up 35% for the year-to-date period. Spending on retail ads for books and stationery stores rose 91% in June vs. the same period last year. The year-to-date increase was 30%.
Spending on computers and software was mixed in June vs. the same year-earlier period. In national advertising, spending gained 57% vs. the same year-earlier period, while retail spending by computer stores was up 12%. In the insert realm, ad spending by computer stores was down 44% in June from the same month of the prior year.
In other activity, classified recruitment ads were down 11% in June vs. the same period in the previous year, and down 10% year-to-date. Factory automotive continued its vigorous upward climb, advancing 196% in June compared with the same year-earlier period. Year-to-date ad spending was up 128%.
This exclusive ad spending benchmark information is based on calculations by Competitive Media Reporting, a leading supplier of competitive advertising information. For methodology, see http://www.mediainfo.com/ephome/news/newshtm/stories/ 081699n9.htm.
THE JUNE E&P/CMR NEWSPAPER ADVERTISING INDEX
Source: Competitive Media Reporting
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