More national ads on local sites p.31
National advertisers will rapidly increase spending on local Web sites, predicts a new study. Currently, national ads only account for 12.6% of local ad revenues, but that percentage will increase to 30% by 2003. If the prediction comes true, national firms will be spending $500 million on local Web
ads per year, according to The Kelsey Group, an online directories research firm in Princeton, N.J.
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