Travel Magazine To Travel In Newspapers p.32
Start up targets initial distribution of 1 million through 20 Sunday papers
AUSTIN, TEXAS-BASED Destin-ation Magazine Inc. plans to launch the first national newspaper-distributed travel magazine, Via Nova Destination Magazine, along with promotional tie-ins via radio, Internet, audio
and fax.
Plans call for the monthly to launch Oct. 3 and distribute 1 million copies in a network of 20 Sunday newspapers across the country. Via Nova said so far it had firm contracts with 10 papers, including the Tampa (Fla.) Tribune, Fort Worth (Texas) Star-Telegram and Richmond (Va.) Times-Dispatch.
For distributing the magazine, newspapers get two pages of ad space to sell in localized editions, or a "small" fee, said Lori Todd, one of the venture's owners.
Aimed at middle-income Americans, the 32-page magazine will be printed in heatset offset on newsprint and will offer feature stories, money-saving advice, columns, humor and contests to win free trips. Ads cost $12,000 for a color page.
In conjunction with the magazine, the company is producing "Destination Radio," a two-minute travel show intended to air on radio stations
across the country,
five days a week, to highlight articles in
the magazine. Tie-ins also include a Web site (destinationmag.com), planned to be functional Oct. 1, providing content from all issues, an interactive forum and links to travel service companies.
Destination Audio and Destination Fax are designed to provide details about Via Nova advertisers. Visitors will call a toll-free number and enter codes to hear recorded audio messages or to order faxes.
"Travel and tourism is predicted to become the nation's largest industry by the year 2000," publisher Jonathan Deeley said. "Therefore, we felt it was time for a travel magazine to offer an all-inclusive, multimedia program for advertisers and more services for readers."
The 6-month-old venture is owned and financed by Deeley and president Todd.
•( E&P Web Site: http://www.mediainfo. com) [Caption]
•(copyright: Editor & Publisher August 29, 1998) [Caption]
AUSTIN, TEXAS-BASED Destin-ation Magazine Inc. plans to launch the first national newspaper-distributed travel magazine, Via Nova Destination Magazine, along with promotional tie-ins via radio, Internet, audio
Plans call for the monthly to launch Oct. 3 and distribute 1 million copies in a network of 20 Sunday newspapers across the country. Via Nova said so far it had firm contracts with 10 papers, including the Tampa (Fla.) Tribune, Fort Worth (Texas) Star-Telegram and Richmond (Va.) Times-Dispatch.
For distributing the magazine, newspapers get two pages of ad space to sell in localized editions, or a "small" fee, said Lori Todd, one of the venture's owners.
Aimed at middle-income Americans, the 32-page magazine will be printed in heatset offset on newsprint and will offer feature stories, money-saving advice, columns, humor and contests to win free trips. Ads cost $12,000 for a color page.
In conjunction with the magazine, the company is producing "Destination Radio," a two-minute travel show intended to air on radio stations
across the country,
five days a week, to highlight articles in
the magazine. Tie-ins also include a Web site (destinationmag.com), planned to be functional Oct. 1, providing content from all issues, an interactive forum and links to travel service companies.
Destination Audio and Destination Fax are designed to provide details about Via Nova advertisers. Visitors will call a toll-free number and enter codes to hear recorded audio messages or to order faxes.
"Travel and tourism is predicted to become the nation's largest industry by the year 2000," publisher Jonathan Deeley said. "Therefore, we felt it was time for a travel magazine to offer an all-inclusive, multimedia program for advertisers and more services for readers."
The 6-month-old venture is owned and financed by Deeley and president Todd.
•( E&P Web Site: http://www.mediainfo. com) [Caption]
•(copyright: Editor & Publisher August 29, 1998) [Caption]
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