NAA LAUNCHES WIRELESS GATEWAY
Newspapers Offered Through Cell Phones
Cell phone users may find it easier to retrieve information from
their local newspaper via the Local News Gateway, a project just
launched by the Newspaper Association of America.
The gateway is
designed to allow mobile device users to access newspaper
information via simple search screens.
Currently participating are 24 newspapers with audiotext services
and 35 papers with wireless information sites. NAA's director of
new media business development, Melinda Gipson, points out that
any newspaper with a Web site can be accessed via a personal PC
device. "The message to newspapers is that they are already
wireless," she said.
The NAA has been building the gateway with Aether Systems Inc. of
Owings Mills, Md., since the beginning of the year. After typing
in a city, state, or newspaper name on their Web-enabled mobile
phone, personal digital assistant (PDA), or Pocket PC, consumers
are directed to the available wireless or audiotext services of
the nearest newspaper.
"Now any newspaper that creates a wireless edition may now be
accessed from a single site," said NAA President and CEO John F.
Sturm.
The Local News Gateway may be accessed via cell phones by keying
in www.lngate.com. A downloadable Palm application is available
on the Web at http://www.naa.org/edge/wireless.html.
In a big boost for the project, customers of Verizon wireless
will be offered one-click access to the gateway. Verizon Mobile
Web customers will be directed to the NAA service under Verizon's
Local News menu.
As the project moves forward, NAA is studying how consumers use
wireless material. Focus groups are being conducted in Boston,
Dallas, Minneapolis, and Seattle. Sachs Insights of New York will
also interview mobile device users for a study.
"The point of the pilot is determine what kind of information
people want on their wireless devices," Gipson said. Perhaps
consumers will only be interested in entertainment listings, not
news, on their cell phones. Perhaps they'll be willing to pay for
some wireless services, but not others. Gipson hopes newspapers
will ask the tough business questions that weren't asked when
everyone rushed to build Web sites.
Related story:
NAA TO STUDY WIRELESS NEWS, ADVERTISING (02/08/01)
Copyright 2001, Editor & Publisher.
Cell phone users may find it easier to retrieve information from
their local newspaper via the Local News Gateway, a project just
launched by the Newspaper Association of America.
designed to allow mobile device users to access newspaper
information via simple search screens.
Currently participating are 24 newspapers with audiotext services
and 35 papers with wireless information sites. NAA's director of
new media business development, Melinda Gipson, points out that
any newspaper with a Web site can be accessed via a personal PC
device. "The message to newspapers is that they are already
wireless," she said.
The NAA has been building the gateway with Aether Systems Inc. of
Owings Mills, Md., since the beginning of the year. After typing
in a city, state, or newspaper name on their Web-enabled mobile
phone, personal digital assistant (PDA), or Pocket PC, consumers
are directed to the available wireless or audiotext services of
the nearest newspaper.
"Now any newspaper that creates a wireless edition may now be
accessed from a single site," said NAA President and CEO John F.
Sturm.
The Local News Gateway may be accessed via cell phones by keying
in www.lngate.com. A downloadable Palm application is available
on the Web at http://www.naa.org/edge/wireless.html.
In a big boost for the project, customers of Verizon wireless
will be offered one-click access to the gateway. Verizon Mobile
Web customers will be directed to the NAA service under Verizon's
Local News menu.
As the project moves forward, NAA is studying how consumers use
wireless material. Focus groups are being conducted in Boston,
Dallas, Minneapolis, and Seattle. Sachs Insights of New York will
also interview mobile device users for a study.
"The point of the pilot is determine what kind of information
people want on their wireless devices," Gipson said. Perhaps
consumers will only be interested in entertainment listings, not
news, on their cell phones. Perhaps they'll be willing to pay for
some wireless services, but not others. Gipson hopes newspapers
will ask the tough business questions that weren't asked when
everyone rushed to build Web sites.
Related story:
NAA TO STUDY WIRELESS NEWS, ADVERTISING (02/08/01)
Copyright 2001, Editor & Publisher.
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