Toolbox: Reorganize for ROI
Formerly available only to Promotion Marketing Association members, a 45-page research project, "ROI of Integrated Marketing," now can be purchased by non-members. The report, issued by the PMA and Northwestern University, draws
on extensive and varied research, including surveys of leaders at 78 companies, in-depth interviews with executives across marketing departments, telephone interviews with retailers and observation of consumers.
The study outlines strategies to better plan, execute and measure integrated marketing efforts. It contains ways companies can reorganize to focus employees on brand promises and customer needs. It also includes statistical analysis, including factors that strongly impact marketing integration.
The paper is now available at www.pmalink.org/resources/shopping/publications.asp.
The study outlines strategies to better plan, execute and measure integrated marketing efforts. It contains ways companies can reorganize to focus employees on brand promises and customer needs. It also includes statistical analysis, including factors that strongly impact marketing integration.
The paper is now available at www.pmalink.org/resources/shopping/publications.asp.
In addition, make sure to read these articles:
- IntelliClear Launches One of the Industry's First Multi-Vendor Data Synthesis...
- Decreasing returns to shareholders from R&D spending in the computer industry
- The benefits of training to pub retailers: a study for the Punch Pub Company.
- Chef's Planet
- Mario Batali, by Copco
- Meyer Corp. Purchases BonJour Brand
- Gourmet Housewares Show
- Back to Basics Brings Home Glazed Nuts; Introduces First-Ever Nut Roaster for the Consumer.
- ACCA Annonces Staff Changes, Promotions
- Disney Expands Award-Winning Kitchenware Collection with New Disney Ice Shaver, Disney Ice...
- Quantapoint Promotes Millie Brinkley to Director of Industry Relations.
- In the Mood
- GLM promotes two in gift group
- House to Home an Educational Affair
- Where do you get your show information? How do you decide which shows to attend?
HOUSTON -- Timely Answers, Increased ROI on Data, and Improvements in Primary Research Are the Key Benefits of the Service IntelliClear today announced the ......
HEADNOTE Abstract HEADNOTE This article explores the relationship between stockholder value changes and corporate research and development (R&D) spending in the computer industry. Researchers attempted ......
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Pizzaware® is the secret to making perfectly formed, baked and delicious gourmet pizzas at home. The patented pans and trimming lid enable home pizza-makers to ......
is pleased to present its new items for 2006 at the Gourmet Housewares Show in Las Vegas. Our new additions more than double the initial ......
Meyer Corp. acquired the BonJour brand from founder Frank Brady for an undisclosed sum last week. The deal was officially announced during a celebratory reception ......
It's a good thing we brought our appetites to Las Vegas, because the Gourmet Housewares Show, May 9–11 at the Las Vegas Convention Center, was ......
LAS VEGAS -- The aroma of cinnamon-glazed almonds is tantalizing. Now consumers can make this holiday favorite at home with the introduction of the ......
The Air Conditioning Contractors of America (ACCA) has implemented a new staff structure and made several promotions. Paul T. Stalknecht, ACCA President and CEO, indicated ......
BURBANK, Calif. -- Disney's New Kid-Friendly, High-Quality Appliances Provide Hours of Family Fun In The Kitchen Disney Consumer Products (DCP) will unveil two new ......
Brinkley to Develop Industry Relationships to Increase Awareness of Quantapoint, Laser Scanning and Zero-Defect Projects[TM] and Speak at Traditional Building Conference Oct. 18 PITTSBURGH ......
Energetic buyers made last month's Gift Fair New York's strongest winter show in years The New York International Gift Fair got off to a flying ......
George Little Management has appointed Leslie Nathan-Street to director of industry relations for key gift accounts, and Dorothy Belshaw to show director of the New ......
White Plains, N.Y. —The 2004 House to Home Market Week, held from Oct. 16 to 19 at the Jacob Javits Center in New York, will ......
Gene Oberhauser, Imagine Gift Store, Warren, RI We obtain show information from trade publications such as Gifts & Decorative Accessories . As attendees, our business ......
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Host Hattie Bryant of Small Business School interviews Luis Navarro of Navarro Discount Pharmacies in Miami, Florida.
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