What communication skills do employers want? Silicon valley recruiters respond. | Journal of Employment Counseling | Professional Journal archives from AllBusiness.com
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The purpose of this study was to analyze the satisfaction levels of Silicon Valley employers with the communication skills of newly hired college graduates. Employers reported that oral and written communication skills needed improvement in several areas, including the use of vocabulary and self-expression. College graduates' skills are not always adequate to perform the tasks required on the job. Employers said students needed stronger writing skills; more training on professional uses of e-mail; and additional education regarding self-expression, impression management, and avoidance of slang.

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Employment counselors are well aware that communication skills are in demand in the workplace. Successful careers require the ability to communicate effectively both orally and in writing; these critical competencies will become more valuable as technology intensifies the significant role of messages in the workplace. Language is a powerful force. People in the workplace need to communicate quickly and effectively in messages sent by e-mail and handheld instant messaging devices; in meetings and dyadic encounters; and, of course, in letters, memorandums, and reports.

In this study, I analyzed the survey responses of 104 Silicon Valley employers regarding their satisfaction with the communication skills of their newly hired college graduates. Results showed that employers were less than satisfied with overall communication skills of their new hires and recommended that students receive more training in both oral communication and written communication skills. In addition, they indicated the need for increased facility in using electronic media, such as e-mail and PowerPoint, and training in self-expression and promoting a positive self-image.

Reports from the Department of Labor's Secretary's Commission on Achieving the Necessary Skills show that employers rate communication skills as a top priority for both securing and retaining employment (North & Worth, 1996, 1998). Strong indicators continue to come from employers that oral and written skills are in high demand. Another analysis of Department of Labor data regarding future workplace skills determined that communication skills are essential workplace tools for the 21st century (Locker & Kaczmarek, 2001) and have been correlated with career success and increased financial rewards (Fisher, 1999). College alumni have ranked communication courses as the most important courses that led to their advancement and promotions (Gustafson, Johnson, & Hovey, 1993; Hinkin, 1996; Murphy & Hildebrandt, 1988).

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