- Closing the Geek Gap
This week, I´ve been talking about the communications gap between geeks and suits. It´s something that affects every business, but it´s also something that can ......
- Blog Schmog by Robert W. Bly
Blog Schmog: The Truth About What Blogs Can (and Can't) Do For Your Business by Robert W. Bly will be released in January, and ......
- The (Email) Elephant in the Room
The (Email) Elephant in the Room Email marketing continues to be under attack by some members of the media who are looking to stir ......
- Beware of ROI in e-business.
EUROPEMEDIA-(C)2002 Van Dusseldorp & Partners - http://www.vandusseldorp.com/ While companies should seek a return on investment (ROI) from their e-business, there are limitations in focusing on ......
- If ROI is so important, why don't we measure
it?
A recent study by Forrester Research found that 66.5 percent of respondents said measuring marketing ROI is important or very important, yet 59.9 percent said ......
- EPC/RFID Pilots Must Add Value Now for ROI Later
Many times the first questions people ask when the topic turns to implementing EPC/RFID programs are: What's the ROI? Where's the pay back? And the ......
- The right ROI: determine your goals and costs prior to
buying technology.
IT'S THE KIND OF DECISION that makes a career, a technology purchase that offers a clear return on investment (ROI) by lowering costs, increasing, revenue ......
- ROI integration
HEADNOTE From an ROI point of view, integration matters, too Nowadays, a website is no longer just a business card, it is used increasingly as ......
- Toolbox: Reorganize for ROI
"ROI of Integrated Marketing," a 45-page research project, is now available to the public.
- How to... CHOOSE THE RIGHT METRICS FOR DETERMINING ROI
The pressure is on to account for the true return on investment for CRM initiatives. Too many attempts to answer the ROI question stall at ......
- Study: Sponsorships Yield Superior ROI
At a time when growing numbers of consumers try to avoid commercial messages anyway they can, new research shows that so-called "true" online sponsorship programs ......
- More to ROI than meets the eye: ROI is a term that has
only recently made its way into...
It's fair bet that a lot of readers to this column have never constructed a return on investment (ROI) calculation. If so, you may well ......
- Ergonomics ROI: affecting worker's compensation
costs, productivity, quality, and revenue.
Return-on-investment is nothing new to the business world. Industrial engineers have relied heavily on cost justification when driving system improvements. ROI is considered the hall ......
- The Age of Fluff-Free ROI
HEADNOTE COMPANIES ARE INCREASINGLY CALCULATING THEIR CRM RETURNS ON HARD NUMBERS It has been all too easy for CRM pundits and promoters to trumpet the ......
- Take a Survey: Test Your ROI Know-How
Information Today and Babson College's Working Knowledge Research Center are co-sponsoring a special Discovering Content ROI (return on investment) contest beginning this month. The purpose ......