If I could use only one word to describe the label for Mendocino
Wine Company's new Zig Zag Zinfandel, I'd have to say:
smokin'! As a tribute to Mendocino's most (in)famous
agricultural crop--no, I'm not talking about grapes--the bright
orange label is about the same size and shape as a package
of Zig-Zag
rolling papers, and is printed with a similar font. I don't know
how the label got past the watchful eye of the TTB, or the makers of
Zig-Zag papers, but you might want to pick up a few collectors'
bottles before they get yanked. I can just imagine the sort of wine
reviews that will be written about Zig Zag Zin: "This herbal Zin
has a certain weedy character, with grassy notes and a smoky finish
..." Check it out for yourself at mendocinowineco.com.