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Working Backwards to Create a Great Customer Experience
Want to turn your customers into committed partners? John Jantsch explains how.
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10 Inspiring Small Business Office Views
These 10 business owners enjoy awesome views the rest of us can only dream of.
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Your Credit Score: You Ain't Seen Nothin' Yet
The emerging "super credit score" and what it means for your ability to borrow.
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Consumer Electronics Show Means Business
There's no such thing as "consumer" electronics anymore, reports Harry McCracken from CES 2012.
Business Glossary
marketing research technique that employs principles commonly used in other scientific research disciplines, in which a postulate or theory is hypothesized and then either proven or disproven based on observation of causes and effects in a controlled environment. For example, a blind taste test to measure consumer preferences for various soft drink formulas is a scientific approach. A non-scientific approach to the same problem would be a shopping mall questionnaire that asked consumers to rate their preferences for various brand name soft drinks. In this example, the consumer's expressed preference can be caused by a number of factors unrelated to the contents of the beverage. In the taste-test environment, the contents of the beverage are the only relevant variable affecting the consumer's choice.

