New target for electronics.(microcontrollers)(Brief Article)

For years, vendors of microcontrollers, ASICs, DSPs, and similar components have focused almost entirely on electronics specialists. Now, however, they are beginning to address OEM design engineers.

We heard that view again and again during visits with such major electronics suppliers as Motorola, Texas Instruments, Microchip, and ARM at the recent Embedded Systems Conference in San Jose, California. That's also the opinion of Chuck Murray, a former Design News editor now writing in the electronics field. He cites the new PC installed in the Cadillac DeVille. In that ap