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Buell Motorcycle engineering, innovation, & dedication: in an industry marked by foreign...

By Kelly, Kevin M.
Publication: Automotive Design & Production
Date: Tuesday, August 1 2006

East Troy, WI--population 3,564, located 45 miles southwest of Milwaukee--is the home of Buell Motorcycle Company. Three gray buildings amid Wisconsin cornfields house the operations of this $93.1-million manufacturing company. It is physically and philosophically far removed from some paint-by-number tech park despite the fact that the sports bikes produced there are among the most technically innovative products on the planet. Erik Buell, founder, chairman, and chief technical officer of the company that bears his name, sits in an office decorated with logoed shirts and jackets

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