If your business depends on selling products or services to other firms, then you and your staff need to make great sales presentations. Here's how to make presentations that show prospective clients exactly what your company can do for them:

Rehearse. Rehearse every aspect of your presentation. Read in front of a mirror to practice eye contact. Practice varying the pace of your reading and the tone of your voice. Rehearse in front of a friend or colleague who can offer constructive criticism. Read Don't Forget to Rehearse for more advice on how to hone your presentation to perfection.

Know your audience. Tailor your presentation to your prospective clients. To do that, consider what they are likely to need from you. Use terminology they'll understand and make sure you are familiar with their business jargon. That will help you to establish common ground with them.

Be honest. If you don't know the answer to a question, don't try to answer it. There's nothing wrong with admitting uncertainty. At the same time, be sure to play up your strengths — including the ability to learn what you must to serve the client's needs.