Small Business Resources, Business Advice and Forms from AllBusiness.com

Make Winning Follow-Up Calls That Turn Prospects Into Clients

By Keith Rosen, MCC
The Executive Sales Coach™

If you're calling on a prospect with the intent to follow up with them rather than calling on them cold or for the first time (example:

following up after sending them a brochure, press kit, product/service information, an initial conversation at a networking event, etc.), consider the following points:

1. Deliver Value in Every Call. When following up, don't simply call to "follow up." In other words, stay away from calling with the intention to see if they've received your information or to "check in" to ask if they have any immediate needs for your product/service. Take some extra time and weave in a compelling reason for your call. How can you deliver value to them? Is there something timely that you can share with them about your product/service or about their industry? Is there something newsworthy that you can discuss that applies to them? Perhaps a success story with a client you've worked with?


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