Eight Tips on Crafting Effective Voice Mail Messages

Tip from the Coach: Studies have shown that it takes a minimum of eight attempts/contacts to trigger a return call from a prospect.

5. Use Multiple Methods of Contact.

Twelve Ways to Contact a Prospect:

• e-mail
• office voice mail
• cell phone
• internal company advocates
• snail mail (letter or direct mail)
• in person
• fax
• networking/social function
• another vendor/salesperson
• trade shows/industry functions
• references
• concierge

6. Develop an Automated System Regarding Your Frequency of Contact.

When calling on new prospects, developing your follow-up system encompasses three things:

• Developing what to say or the language you use when you're leaving a voice mail.
• Determining the frequency of contact.
• Determining the communication vehicle. (How are you contacting them? Phone, e-mail, snail mail, or other?)