Eight Tips on Crafting Effective Voice Mail Messages

If you're prospecting someone for the first time, do you know exactly what his or her greatest challenges are? Do you know what his or her specific goals are?

Remember, there's a big

difference between what you think is important and what your prospect thinks is important. You just have to work at putting yourself in their shoes to uncover what they want and need to hear rather than either assuming what you think they need to hear or saying the same thing that every other salesperson is saying. These kinds of statements simply fall on deaf ears.

If you're using the same voice mail over and over again, you're limiting the chance of getting your calls returned, especially if you continue to reinforce the wrong message! Multiple approaches will increase your odds of hitting on what's most important to them. Developing five unique voice mail messages provides a unique opportunity for you to newly reconnect with your product, to reinvent and reposition what it is you're selling and discover a greater value that you can offer each prospect.