Small Business Resources, Business Advice and Forms from AllBusiness.com

Selling Slump? Get Back to the Basics

Whether we’re in a slump or selling like a pro, when something becomes consistent, we become blind to it. This includes complacency or blindness to the good things in our life, as well as the bad.

Of course, this does not exclude our productive behaviors and actions, or the unproductive ones. We sometimes forget what has worked for us, what has specifically contributed to our success: the things that have become habitual. And when something becomes a habit, it now works in the background of our lives and is done without conscious attention. We no longer have to think about doing these tasks. Therein lies the danger.

Tip from the Executive Sales Coach:
Here’s an elusive diversionary tactic to target: If you continually forget everything that you’ve learned, then you can always claim that you have adopted and utilized what you’ve learned. And if you continually feel that you’re using everything you’ve read, heard, or seen, and nothing is working,


Sales Techniques: The Importance of Preclosing
Interview with Keith Rosen, AllBusiness.com's Sales Advisor