When creating a laser introduction, you should begin by identifying some of your client's challenges or the common problems that they experience. Then, describe how your product or service provides solutions to and handles these challenges. Provide one or two key points; include benefits, value propositions, or compelling reasons as they relate to how your product or service solves these problems.

For example, if you are a sales trainer or consultant, here's what a dialogue between you and a potential prospect might sound like:

Prospect: "So what do you do?"

You: "Well, you know how some sales teams experience high turnover and struggle to meet their sales goals and find new prospects, which ends up costing the company time and money?"

Prospect: "Yes. I'm actually going through that myself with my company."

Note to reader: Allow the person to respond, this demonstrates your attention and interest in what they have to say.