The Laser Introduction: I recently asked one of my clients, a consultant, to describe her services. She said, "I help my clients with their business." When I asked her to explain in one sentence the benefits her clients realize or the end result they experience after using her services, she had a hard time finding the words. When creating your laser introduction, begin by focusing on the service you provide to your clients. How do you describe the product or service that you provide? You could opt for something generic, as my client above did; however, you will have a greater impact by delivering a message that will spark further interest in the person with whom you are speaking.

After all, the term laser describes a “devise that emits a highly focused beam of light.” An introduction is your chance to develop your own focused beam of prospecting brilliance that illuminates, clarifies, and brings to life every networking or prospecting opportunity you meet.