Sales Force Automation

Sales force automation (SFA) is used loosely throughout the industry and means different things to different people. Basically, SFA includes all of the technologies, techniques, and strategies on which successful sales are built. It's an activity that brings you together with your customers and improves communications and productivity. Customer resource management (CRM) falls under this umbrella.

The goal of SFA is to streamline the entire sales process in order to make businesses more efficient, to improve customer interactions, to increase overall customer satisfaction, to and save time and money.

Customer Relationship Management

Managing sales data and processes can be simplified using today's software solutions. These products automate nearly all of the tasks that salespeople and their support staffs once performed manually. As a category, these products are generally referred to as customer relationship management (CRM) solutions.