Packaged vs. Hosted CRM Programs

CRM packaged software Many CRM packaged applications are closely related to accounting and ERP (Enterprise Resource Planning) systems. Some ERP systems feature optional add-on modules that tightly integrate CRM capabilities. Alternatively, there may be complementary CRM applications from the ERP developer, such as those offered by Microsoft and Sage, that are designed to work with selected applications in their ERP family.

Some ERP developers have purchased CRM developers to gain an established user base. One recent example is the acquisition of Siebel Systems by Oracle, early in 2006. However, there are still some good, independent CRM developers left, such as Surado.

Your decision to go with either an independent CRM vendor or one related to an ERP developer will depend upon your CRM requirements and the ERP application you currently use. The path of least resistance will often lead you to consider a product in the same vendor family. However, beware choosing an ERP vendor with a CRM application that’s too simple or too complex for your requirements.