Small Business Resources, Business Advice and Forms from AllBusiness.com

Who Stole Your Sales Mojo?

By Keith Rosen, MCC
The Executive Sales Coach™

Your sales mojo encapsulates the inner game of selling, which is who you are and how you present yourself when speaking with others.

Your sales mojo is the energy or presence you emit during every meeting with a prospect. It’s that allure, charisma, or vibe that you exhibit and that every one of your prospects feels from you.

Developing your sales mojo goes beyond the basics of learning a presentation, selling strategy, or pitch, which is what superficial sales training is capable teaches you.

While an experienced, certified sales coach can assist you in uncovering and developing your authentic sales mojo, the consequences of a blocked mojo can be severe. Just take a look at some of these limiting beliefs that prevent the natural flow of your mojo:

  • “You can’t close someone in our business. They have to be ready to buy, and when they’re ready, they’ll call me.”
  • “I’m not good at closing. I hate putting pressure on people.”
  • “I’ve tried some closing tools before and they didn’t work for me.”
  • “I had a horrible experience when I attempted to get the prospect to make a decision.”
  • “I hate when people try to close me.”

Whatever the reason or the story, every salesperson, manager, and business owner has an opinion on what it means to close a sale and why they can or cannot do so successfully.