eBay Visual Presentation - Setp 8 - Photo View Options

Now let's talk about choosing photo view options.

eBay and third-party listing design services offer options for photo presentation.
The standard, static view is a 400Ã?300 pixel image, but options are available to "supersize" photos, zoom stream for close-ups, multi-image photo album style views, and 360-degree views that allow customers to toggle around all sides of an object.

So which is best to use? Two schools of thought exist when it comes to making this image display decision. Proponents of using static images argue that if you supply several views of an item and use an HTML table to lay out the images alongside the text, customers are presented with a clear and concise message about the product. They also believe that these alternative means of image display are gimmicks that simply distract the customers from the item for sale.

Proponents of the special views claim that using zoom, 360-degree, and supersize features make their listings more dynamic and better engage the viewer in the item for sale. They argue that giving the customer an active role in viewing the images is an empowering experience and makes her more likely to buy.

Both camps have legitimate points, so this is ultimately a decision that every eBay seller must make for himself or herself. The option you choose may even vary from one item to the next, depending on the nature of what you´re selling. The most important thing is that you use clear images that illustrate your product effectively, no matter which way you choose to display them online.