Pricing Your Goods on eBay

To prevent this from happening, you may want to list your item without a reserve. Items listed without a reserve typically attract more buyer interest because buyers know that if they

are the highest bidder they will win the auction. In addition, statistics show that items listed without a reserve usually sell for more than comparable items listed with a reserve. How you decided to start out your bidding and whether or not you will set a reserve price depends on how much risk you are comfortable accepting.

Experts believe that even buyers willing to pay premium prices like to start bidding low. If you decide against setting a reserve price and start bidding out low, you run the risk of selling your item for less than desired. You can start off your bidding price high but doing so may deter buyers, even those willing to pay premium prices. Balancing these phenomena is the key to getting the best return on your eBay auctions.