Adding PayPal to Your Web Site

If you think PayPal is just for eBay sales, then you're missing out on a great opportunity to get revenue (or more revenue) from your Web site. If you're not already selling products from your

Web site, adding Buy Now buttons or the PayPal Shopping Cart is the easiest way to turn a marketing site into an e-commerce site. If you're already accepting credit card payments, then offering PayPal as an additional payment option widens your customer base because people who don't want to use a credit card can still make purchases.

PayPal is the easiest way to add e-commerce to your Web site

If you don't know how to code, but you're comfortable using FrontPage to create a Web site, you can integrate e-commerce quickly and easily with PayPal's free tools for Microsoft FrontPage. These tools let you add Buy Now buttons, a Shopping Cart, or set up subscriptions and recurring payments while you're designing with FrontPage.

You don't need to apply for a merchant license

In order to sell and accept credit cards online, you normally need to work with a credit card processing company or bank. The role of the processor is to validate buyer's credit cards at the time of purchase. Credit card processors help prevent you from fraud by checking whether the buyer's credit card is valid, and blocking IP addresses, e-mail addresses, or names of known problem buyers. Additionally, the processor can block a payment that sends the user over their credit limit.