Small Business Resources, Business Advice and Forms from AllBusiness.com

Marketing Your eBay Business

If you have your own Web site, eBay provides buttons to link directly to your eBay store. It's a great way to increase traffic to you store, increase page views, and ultimately raise the prices your items sell for.

Finally, there are a variety of reports you can use to hone your sales practices. EBay produces a merchandising calendar as well as a "What's Hot" list, detailing the most popular categories. You can use sales reports to analyze trends within your eBay Store. Used together, these reports can give you insight into what consumers are looking for and help you tailor your offerings to meet demand.


Internet Marketing: The Value of Pay Per Click Advertising
Interview with Lee Odden, AllBusiness.com's Internet marketing advisor.