Data Warehouse creates lead-generation Web site forInterFirst brokers.

BOCA RATON, FLORIDA-BASED DATA WAREhouse Corporation has created a mortgage lead-generation and campaign management Web site with special access for Ann Arbor, Michigan-based InterFirst Wholesale Mortgage Lending brokers.

The Web site--the first of its kind offered to wholesale lenders,

according to Data Warehouse--provides InterFirst preferred brokers with a direct-marketing resource center to help them generate new customer leads and analyze their campaign profitability. The Web site provides both strategic and executional tools for brokers' direct-marketing campaigns. Data Warehouse also provides a dedicated support team of direct-marketing account managers to support InterFirst brokers.

The Web site offers a full range of direct marketing lead-generation services, including direct-mail, teleservices and database marketing. All lead-generation data and services are fully compliant with current telemarketing and Fair Credit Reporting Act (FCRA) regulations.

The Web site also provides marketing performance analysis. This gives Inter-First brokers a powerful tool to analyze their direct-marketing results and make program adjustments for increased loan funding and profitability, according to Data Warehouse.

"Partnering with Data Warehouse to offer this value-added service is part of the InterFirst philosophy of service and commitment to its brokers," said Bev Wender, InterFirst's senior vice president. "InterFirst is looking forward to offering this value-added service, through Data Warehouse, that will help drive its customers' continued growth, especially during this rapidly changing mortgage lending environment."