Strategy #2: Make Great Service a Priority

Excellent customer service requires training your staff and constantly reinforcing the message that customers come first. Start with the little things, such as a standard way of politely greeting people on the phone or asking that sales staff courteously greet anyone who enters the store.

Strategy #3: Store Collective Wisdom

One of the most important customer strategies is to set up a system for responding to customer inquiries or complaints. The last thing you want is for your employees to provide inaccurate information to your customers. Neither should they fail to provide a solution to a problem or quote policies that may not accurately address the situation.

Your goal should be to resolve issues during the initial customer contact, or, when that's not possible, within one business day. Whenever necessary, make sure employees let customers know that they may need some time to locate the information. Do not leave customers hanging.