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What Was Wells Fargo Thinkin'?

Thursday, February 23 2006

Today I invert this post so that the bottom part appears first. Begin reading here:

"?¦ Wells Fargo´s [Michelle] Scott indicated that the bank believes it's doing customers a good turn.
"Our intent with this updated online access agreement was to simplify our process in response to customer feedback about receiving additional agreements when enrolling in each new online service," she said.
But what happened was:
the bank has been swamped this week with calls from people who didn't understand Wells' intentions. Call-center workers have had to be briefed on how to handle the flood of complaints, the insider said.


If you want to alienate your customers, be as ham-handed as Wells Fargo was. Don´t give them any notice, just change your policies or practices, bury the wording in an 11,000 word user agreement and finally, don´t let them access their own d___n money until they accept the terms.

I´ll bet you that those who made this decision rarely, if ever, interact with the customers most impacted by this. Have they forgotten that their customers who deposit their money with them are, in effect, loaning Wells Fargo their money.

This is the middle of the post


If your business must change policies or practices that impact the way customers interact with you, give them advance notice and time to adjust. While it´s difficult for people to end a relationship with a bank or credit union, I´m sure Wells Fargo lost many customers when they didn´t have to.

They are trying to generate more profits. But for those of you who compete against them, this seems to be a heaven sent opportunity to show that you value your customers. Especially you smaller banks who really rely on the human touch.

This is the beginning of the post


San Francisco Chronicle columnist David Lazarus reported on Friday that
Thousands of Wells Fargo customers received a rude awakening this week when they attempted to access their bank accounts via the Internet.
A box opened up on their computer screens seemingly declaring that if the customer wants to continue banking online, he or she has to agree to allow Wells Fargo to make all future communications electronically, not on paper.
Accepting this and other conditions then causes a second box to open, this time containing an 11,000-word document written in frequently thick legalese.

(Sheesh!)

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Latest Comments

Glenn, I couldn't say what's going on there. On the Wells Fargo business banking side, I've always found them to be extremely friendly and understanding toward small businesses, even home-based businesses. In fact, we have several business bank accounts with them. After reading your post, I hurried over to my web access panel and opened my Wells Fargo account expecting to see this ludicrous notice. But no such notice appeared. So perhaps that that was a regional lapse in good judgment on the part of WF or perhaps they backpedaled on it?

Comment By: Frank Ross  |  2/24/06 at 12:00 AM What Was Wells Fargo Thinkin'?

I agree with your "either or" supposition. I hope they're both true and they realized their mistake.

Comment By: Glenn  |  2/24/06 at 12:00 PM What Was Wells Fargo Thinkin'?

Damn the establishment did it again, can't say much more than that. It is amazing the arrogance that a bunch of bankers can muster to take control of someone else?s money. Of course this has been an age old practice. Some thirty plus years ago Wells Fargo tried something else of similar proportion and had to back down because of the uproar. What would happen if the populace finally realizes the power they have to back these desk managers down? Big business better beware of the coming customer power revolution. Good post Glenn ...

Comment By: tim  |  2/25/06 at 12:00 AM What Was Wells Fargo Thinkin'?

Hi Glenn. Great story! Perfect example of how decision makers get too far removed from customers. They forget their customers are people, not machines. You know if the exec who created this little fiasco had to deal directly with angry customers they would have done things differently.

Comment By: Kevin Stirtz  |  2/28/06 at 12:00 AM What Was Wells Fargo Thinkin'?

You raise a good point, Kevin. I'm reminded that, when I used to work for Harris-Lanier selling dictation equipment, every senior exec, including the president, was required to get out in the field once a month. Remarkable how that can change your perspective, energize you, and help you spot trends and problems.

Comment By: Glenn  |  3/3/06 at 12:00 AM What Was Wells Fargo Thinkin'?

It is no wonder Wells Fargo is an industry leader, it takes money. Wells Fargo is the best at maneuvering money from the little guy. My step daughter has consistantly overdrafted her account, what particular brainwave is malfunctioning so as not to let her figure the math I don`t know. The point is that WF has no problem loaning her money against her direct deposit average amount in order to cause her to overspend more so they can collect more overdraft and NSF fees. Not until WF fears she has completely overextended herself and cannot recover do they let me know directly and within 24 hours take a considerable amount of cash from my account to cover hers. I understand WF`s right to take from my account as we sign each others` accounts, I don`t understand how WF encourages her to overdraft for months on end so they can collect fees and do not notify me or touch my account until WF is sure they`ve gotten all they can. Note: There`s more to the story but this is the gist and the more is just details.

Comment By: Gary Gladstone  |  5/23/06 at 12:00 AM What Was Wells Fargo Thinkin'?

ABDUL's Chambers, 4 Adeola adeku str, Victoria Island, Lagos - Nigeria. Email: barr_amadibethel@mail.ru claims_consultancy@yahoo.co.uk bethelite2003@yahoo.co.uk Confidential Money Transfer Proposal Dear Sir/Madam, Compliments of the day! I got your contact on my private search for a reliable and trusted person to handle a transaction of this nature.I know that the contents of this mail might sound so strange,but I want to assure you that every word of it is true. I am Barrister Abdul Bethel of ABDUL'S CHAMBER, Lagos.I am sending you this Confidential Proposal SOLICITE your support and co-operation to carry out a transaction money transfer. The sum of US$14.8m (Fourteen Million, Eight Hundred Thousand United States Dollars) belonging to one of our clients (Engr. Idris Hussein) who died with his wife and only child in October 23, 2005 Bellview Airline plane crash is in a Fixed Deposit Account. We are looking for a trust worthy foreign partner to stand as the next of kin to the deceased and beneficiary to the fund.If this fund is not claimed as planned, it will go into the banks treasury as unclaimed fund and our greedy directors will divert it for their selfish use. But we can claim the money and use a reasonable percentage of the fund to help the poor and the needy. Every document to affect this transfer of the fund will be in accordance with the banking laws and guidelines. After his death it was also discovered that Engr.Idris Hussein did not declare any next of kin in his official papers including the paper work of his bank deposit. And he also confided in me the last time he was at my office that no one except me knew of his deposit in my bank.So, Fourteen Million,Eight Hundred Thousand United State Dollars is still lying in my bank and no one will ever come forward to claim it. Against this backdrop, my suggestion to you is that I will like you as a foreigner to stand as the next of kin to Engr Idris Hussein so that you will be able to receive his funds. WHAT IS TO BE DONE: I want you to know that I have had everything planned out so that we shall come out successful.I have prepared the necessary document that will back you up as the next of kin to Engr Idris Hussein ,all that is required from you at this stage is for you to provide me with your Full Names and Address so that the i can commence with the documents.After you have been made the next of kin,i will also file in for claims on your behalf and secure the necessary approval and letter of probate in your favor for the move of the funds to an account that will be provided by you.There is no risk involved at all in the matter as we are going to adopt a legalized method and then i will prepare all the necessary legal documents. Your earliest response to this letter will be appreciated. Best Regards, Barr. Abdul Bethel ...

Comment By: Barr. Abdul Bethel  |  6/16/06 at 12:00 AM What Was Wells Fargo Thinkin'?
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